#1 Online Google Ads Course with Certification
Live Online Sessions + Offline Sessions
In this Online Google Ads Certification Course, learn the fundamentals and best practices to create effective ad campaigns via Search, Display, App and YouTube.
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Online Google Ads Course Details
8+ Hours of Live Class
3+ Hours of classroom Lectures
Session Timings: 10 am- 5Pm 7:00 PM - 9:00 PM
Attend lectures via any Device
Access to Lectures for 50 days
Practice Tests & Assignments
Dedicated Q&A; Support & Help
Industry Recognized Certification from HSDM
By the end of this extensive online Google ads training course, you will be able to effortlessly set up targeted Google Ads campaigns and become a Google Ads specialist.
Google Ads Course Syllabus
This google ads course is designed to help you understand core concepts of Google Ads and gradually progresses to cover ready-to-implement strategies and tactics that help in actively promoting your brand’s products and services.
- Explore why Google Ads are effective. Learn about different Google Ads Networks you can advertise on and set up your Ads account to apply what you learn.
- Discover the types of Google Ads campaigns available, learn about essential metrics to measure performance and explore targeting settings available at campaign level.
- Learn how to structure your ad groups, discover the importance of keywords, study about keyword types and how to find relevant keywords.
- Learn in-depth about automated and manual bidding strategies available for a campaign and learn how to choose and implement relevant strategies.
- Understand how to use Google Text Ads and extensions, get a hang of important factors that influence Google’s ad selection process and learn what Quality Score is.
- Learn about concepts such as dynamic search ads and remarketing lists and discover more about conversion tracking, campaign URL tracking, and Ad preview & Diagnosis Tools.
- Discover different types of Google Display Ads while learning about the campaign and ad group level settings for banner and display banner ads.
- Learn how to set up YouTube ads, how to configure YouTube targeting at a campaign and ad group level and explore Google App Ads option.
- Get familiar with Shopping Ads mechanisms, discover all the benchmarks that you should aim for, and learn how to analyses Google Ads’ statistics.
What More You Will Learn
Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
Use Conversion Tracking to Determine the Value of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors to Get Them Coming Back to Your Site
Advertise Your Products and Services Online Effectively
Monetize The More Than 6 billion Daily Searches On Google
Boost Traffic and Increase Sales to Your Website
Requirements
For This Google Ad Course, you should have a website, landing page or Facebook page that you want to send traffic to.
BUT even if you don't have a landing page or website yet, you should still enrol in this AdWords course to become an expert in pay per click advertising
All you need is a laptop, tablet or smartphone with an internet connection!
NO experience with AdWords required
Master On Google Ads with HSDM
Learning Methodology
Our Live Virtual and Offline classroom SEO training sections are compilation of on-page SEO tutorials and off-page SEO tutorials along with strategies and tips for writing SEO-ready content. The technical and non-technical SEO aspects are broken down and simplified with the use of animations and direct interaction with our aspirants.
Core concepts taught by our Google Ads expert
Lectures are self-paced to allow ease of learning
One-to-one instruction is ensured
Theory & practical concepts are addressed and solved issues quickly
Flexible and can access anywhere with a device and internet connection
Trainer demonstrates live dashboard simulations as required
Trainer assists with personalized solutions for practical problems
Available learning tools like virtual white boards, virtual conference rooms, and live chat
Our Testimonial
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Frequently Asked Questions
Our online Google Ads course includes a combination of high-quality video lectures and trainer-led live sessions. The video lectures are self-paced to ensure you can watch them at your own convenience. The live sessions are reserved for demonstrating tools and doubt-solving.
To watch this Online Google Ads course, a laptop with i3 and above processors is necessary to watch the video lectures and attend the live sessions seamlessly. We don’t recommend using mobile phones or tabs since they might pose technical limitations.
You can find the timings for the Google Ads course here. The schedule will be made available on email, WhatsApp and HSDM’s Learning portal. You will also be notified of any changes in the schedule by the Course Management Team.
You will receive 30 days access to the lectures. You can learn Google Ads and revisit the tips as many times as you want.
We understand that as a working professional it might be difficult for you to set some time aside. However, the lectures have an average duration of 5 minutes. Since they’re online, you can watch the video lectures even while traveling. We recommend you to invest 60-90 minutes per day in order to achieve your learning goals.
Our video lectures are shot in HD quality, are bite-sized and include top-notch animation to simplify complicated concepts. This ensures that you are hooked to the screen. Additionally, the Google Ads course is taught by a subject-matter expert to ensure that everything you learn is accurate and relevant.
We recommend you to get started with our Free Digital Marketing Masterclass before you sign up for the Google Ads course to get a fair idea of our video and content quality. If you still feel you would enjoy learning only via live sessions, you can opt for our Post Graduate Program in Digital Marketing.
You will get access to practice tests and quizzes with multiple choice questions. In addition to this, there will be an assignment that’ll require you to implement your learnings of the Google Ads course. This will help you to test your knowledge.
No, you have access to the course for 30 days from the day you start the program. Once the 30 days are over, you will not be able to rewatch the lectures.
You can add your doubts or questions to the chatbot which will be accessible from the course player. You can also view other student’s questions. The doubts and questions will be answered by the course trainer during the live sessions.
You can reach out on support@iide.co, if you have any more doubts or follow-up questions. Our Google Ads subject matter experts are available between Monday and Saturday and will solve your doubts that surface during the course.
Unfortunately, no. Since the course is divided such that the concepts are explained via video lectures and doubts are answered in live sessions, it is mandatory for you to complete watching the video lectures before attending the live sessions.
In the online Google Ads course tools are introduced via video lectures and hands-on training is provided during the live sessions.
You can find details about the number of live sessions here. If any live sessions are cancelled or extra sessions scheduled, you will be notified about the same.
The main purpose of the live sessions is to address doubts, demonstrate tools and share some more tips and tricks. However, if the trainer feels some concepts or modules need to be re-explained, the trainer can do so.
You will be awarded with a Certificate of Completion stating that you have secured an Online Certification in Google Ads.
To get the Certificate, you have to match the following criteria: Complete watching all the video lectures; Secure 60% or more in the Final Assessment quizzes and Submit your Final Project.
HSDM follows a strict no refunds, no cancellations and no transfers policy. A refund will be given only in the case where HSDM is not able to offer you service. Due to unforeseen circumstances, the Institute reserves the right to postpone/reschedule any batch. Fees paid for one module cannot be transferred to another module or to another student/person.